BevNET Beverage School is an on-demand, video-based learning tool and online community designed for entrepreneurs and newcomers to the food and beverage industry. Published 6x per year, BevNET Magazine is the leading industry magazine for analysis of trends, innovation, marketing, and product development. New episodes every Tuesday. A unique virtual event for the food and beverage industry. Login or Sign Up.
Squirt is a caffeine -free, citrus -flavored, carbonated soft drink , created in in Phoenix , Arizona. Squirt was created by Herb Bishop in , after experimenting with a citrus drink known as Citrus Club. The result used less fruit juice and less sugar than some other drinks, and Bishop claimed it had the "freshest, most exciting taste in the marketplace". In , a mascot named "Lil' Squirt" was created for marketing the product. Squirt became a popular soft drink in many parts of the country, especially the West and Southwest.